This study examines portray of Indian stars in multinational products' advertisements and their impact on the Pakistani consumers as well as their purchasing behavior especially in District Gujrat. Multinational advertisers highlight the product feature in better way and in return get more attention and convince more and more people towards product. For this purpose advertisers are spending money on famous stars to make advertisement attractive. Sample size 100 taken from the District Gujrat (Pakistan) revealed that the majority of the population likes to watch those advertisements in which...

A simple and sensitive spectrophotometric method has been developed for the determination of clarithromycin in pure and commercial pharmaceutical formulations. The method involves formation of colored ion-associate complex of clarithromycin with bromothymol blue in acidic media (acetate buffer solution). The colored complex was extracted in chloroform which showed the optimum wavelength at 420 nm. Various conditions such as wavelength, acetate buffer pH, acetate buffer volume, bromothymol blue solution concentration and bromothymol blue solution volume were investigated. At the optimum...

Representation of female in advertisements and its affect on the purchasing behavior of the customer, the study reflects representation of female in advertisements and its affect on the purchasing behavior of the customer. TV was selected as the medium for the study to check the female representation in TV advertisements affects the customer purchasing behavior. Study proved that female are represented negatively in the advertisement now a days. Research tries to find out that how consumer perceives it and how it affects. This research employed survey to discover findings. Surveys may be used...