Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort...
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict th...
Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the caus...
Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of number 1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings. In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple...
Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of number 1 New York ...
New York Times bestselling author Dan Heath asks what happens when we take our thinking upstream and try to prevent problems before they happen. Why 'solve' crimes when we could stop them being committed?
New York Times bestselling author Dan Heath asks what happens when we take our thinking upstream and try to prevent problems before they happen. Why...
