Made to Stick: Why Some Ideas Survive and Others Die

ISBN-13: 9780812982008 / Angielski / Miękka / 2010 / 336 str.

Chip Heath; Dan Heath

Opis

Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.

Recenzje

Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable and the Heaths do the telling with beautiful clarity. The Christian Science Monitor
 
Utterly compelling. Los Angeles Times
 
Surprising and provocative. The New York Sun
 
Savvy. People
 
Fun to read and solidly researched. Publishers Weekly (starred review)

O autorze

Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on strategy and organizations. He has helped over 450 startups hone their business strategy and messages. He lives in Los Gatos, California. 
 
Dan Heath is a senior fellow at Duke University s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina.
 
Together, Chip and Dan have written three New York Times bestselling books: Made to Stick, Switch, and Decisive. Their books have sold over two million copies worldwide and have been translated into thirty-three languages, including Thai, Arabic, and Lithuanian. Their most recent book is The Power of Moments.