Determining product strategies for entering new international markets is a complex process. Many firms take this task easy and move with a narrow vision. Often such myopic management strategies drive firms far short of their goals. This book presents theoretical issues and applied strategies on product management.
Determining product strategies for entering new international markets is a complex process. Many firms take this task easy and move with a narrow visi...
There are two perspectives on enhancing the performance of managers - an outcome-based perspective and a behaviour-based perspective. This book presents and discusses the necessary skills needed to become a successful manager.
There are two perspectives on enhancing the performance of managers - an outcome-based perspective and a behaviour-based perspective. This book presen...
