Product Strategy & Six Sigma: Challenges, Convergence & Competence

ISBN-13: 9781617616044 / Angielski / Twarda / 2011 / 242 str.

Dr Rajagopal;Amritanshu Rajagopal

Opis

Determining product strategies for entering new international markets is a complex process. Many firms take this task easy and move with a narrow vision. Often such myopic management strategies drive firms far short of their goals. This book presents theoretical issues and applied strategies on product management.