The staging of small-scale sports events is becoming increasingly popular as a strategy for economic diversification and development, particularly in regional communities where tourism is a key driver of the local economy. In many instances, corporate sponsorship revenue provided by small and medium-sized enterprises (SMEs) is the financial lifeblood of these small-scale events. However, little research has paid attention to the management processes underpinning sponsorship agreements between SMEs and small-scale sport tourism events. This book provides a detailed insight into the management...

There has been a long-standing link between cycling and tourism, particularly in European countries. In Australia there is increasing political interest in developing and promoting cycle tourism, yet there is little research to guide policy-making decisions. The research reported in this book examines the needs, preferences and perceptions of cycle tourists in Australia, informed by Leiper's model of whole tourism systems. Particular attention is paid to identifying what cycle tourists want in a cycle tourism destination. Perceptions regarding the desirability of Australia as a cycle tourism...