Corporate Sponsorship of Small-Scale Sport Tourism Events

ISBN-13: 9783838315867 / Angielski / Miękka / 2009 / 128 str.

Matthew Lamont

Opis

The staging of small-scale sports events is becoming increasingly popular as a strategy for economic diversification and development, particularly in regional communities where tourism is a key driver of the local economy. In many instances, corporate sponsorship revenue provided by small and medium-sized enterprises (SMEs) is the financial lifeblood of these small-scale events. However, little research has paid attention to the management processes underpinning sponsorship agreements between SMEs and small-scale sport tourism events. This book provides a detailed insight into the management of sponsorship agreements at the local level. The book highlights a number of implications that will be of interest to event managers, sponsors, as well as researchers and students interested in the fields of corporate sponsorship and/or the management of special events.

O autorze

Dr Matthew J. Lamont is a lecturer at the School of Tourism & Hospitality Management, Southern Cross University, Australia. His main research interests are in sports tourism and sport-based leisure participants.