Focuses on the major challenges of running marketing and R&D functions in an international business. Insights, into how businesses manage organisation structure and architecture; sourcing and the supply chain; information systems and emerging technologies; and human resources, in different parts of the world-globally, regionally and domestically.
Focuses on the major challenges of running marketing and R&D functions in an international business. Insights, into how businesses manage organisation...
In the 'new abnormal' in which we now operate, systemic risk, adaptive strategy and resilient operations are mandatory. Covers global contexts and trends, including protectionism; 'slowbalisation'; threats and opportunities; globalisation; multilateral organisations; economic blocs; and political, economic, social, technological, legal differences.
In the 'new abnormal' in which we now operate, systemic risk, adaptive strategy and resilient operations are mandatory. Covers global contexts and tre...
