Global Business: Management

ISBN-13: 9780995682092 / Angielski / Miękka / 2021 / 248 str.

Leslie Willcocks

Opis

Focuses on the major challenges of running marketing and R&D functions in an international business. Insights, into how businesses manage organisation structure and architecture; sourcing and the supply chain; information systems and emerging technologies; and human resources, in different parts of the world-globally, regionally and domestically.