Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-d...
This book treats eighteenth-century Italian philosopher Giambattista Vico’s theory of poetic logic for the first time as the originating force in mathematics, transforming instinctive counting and spatial perception into poetic (metaphorical) symbolism that dovetails with the origin of language. It looks at current work on mathematical cognition (from Lakoff and Núñez to Butterworth, Dehaene, and beyond), matching it against the poetic logic paradigm. In a sense, it continues from where Kasner and Newman left off, connecting contemporary research on the mathematical mind to the idea...
This book treats eighteenth-century Italian philosopher Giambattista Vico’s theory of poetic logic for the first time as the originating force ...
