Persuasive Signs: The Semiotics of Advertising

ISBN-13: 9783110173406 / Angielski / Twarda / 2002 / 204 str.

Ron Beasley;Marcel Danesi

Opis

Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.

O autorze

Ron Beasley is Managing Director of ABM Research, Toronto, Canada. Marcel Danesi is Professor at the University of Toronto, Canada.