Managing Visitor Attractions is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future. Now in its second edition, this text has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation, religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters looking at attraction success and failure, interpretation, school excursions, managing gardens and brand mannagement.Divided into five parts, the book tackles the following...