Managing Visitor Attractions

ISBN-13: 9780750685450 / Angielski / Miękka / 2008 / 384 str.

Fyall

Opis

Managing Visitor Attractions is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future. Now in its second edition, this text has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation, religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters looking at attraction success and failure, interpretation, school excursions, managing gardens and brand mannagement.Divided into five parts, the book tackles the following topics: the role and nature of visitor attractions; the development of visitor attraction provision; the management of visitor attractions; the marketing of visitor attractions; and, future issues and trends. With contributions from around the world, Managing Visitor Attractions is illustrated with up-to-date, international case studies from the UK, USA, Singapore, Australia, New Zealand, China, Denmark and Canada. It is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.Now in its second edition, this book fully revised with five completely new chapters, including interpretation, attraction failure and success, and brand management. It provides cutting-edge insight into the issues, principles and practices of visitor attractions. It includes well-renowned contributors with a wealth of experience in the field. It includes new and classic international case studies from the UK, USA, Singapore, Australia, New Zealand, Greece and Canada.

Spis treści

Introduction: The role and nature of visitor attractions: The Nature and Purpose of Visitor Attractions; Interpreting the Development of the Visitor Attraction Product; Developing visitor attraction provision : Economic Aspects of Developing Theme Parks; Creating Visitor Attractions in Peripheral Areas; Visitor Attraction Development in East Asia; Public Transport as a Visitor Attraction; The management of visitor attractions: Authenticating Visitor Attractions based upon Ethnicity; Managing Visitor Impacts; Seasonality: The Perennial Challenge for Visitor Attractions; Management Challenges for Religion-based Attractions; Visitor Attractions and Human Resource Management; Marketing visitor attractions: Marketing Challenges and Opportunities for Heritage Tourism; World Heritage Sites: Managing the Brand; Competitive Theme Park Strategies: Lessons from Central Florida; Marketing Visitor Attractions: A Collaborative Approach; Future trends: Rediscovering the Imagination: Meeting the Needs of the ?New? Visitor; A National Strategy for Visitor Attractions; The Future of Visitor Attractions

O autorze

Alan Fyall, Brian Garrod, Anna Leask, Stephen Wanhill