Provides an insight into the key external analyses organisations need to undertake. Using the acronym SPECTACLES, the book considers the Social, Political, Economic, Cultural, Technological, Aesthetic, Customer, Legal, Environmental and Sectoral factors that make up the set of external influences on the organisation. Using examples from real organisations, the book provides the reader with clear pointers as to the factors to be considered and their interrelationship. Each chapter includes information for carrying out the analyses, together with a summary and a set of questions.
Provides an insight into the key external analyses organisations need to undertake. Using the acronym SPECTACLES, the book considers the Social, Polit...
The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late Twentieth and early Twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming...
The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commenci...
Information and Communication Technology (ICT) is the synergy between computers and communication devices and forms an important part of the modern world. ICT features in more and more courses as its use expands beyond computing and information systems into other areas of study. Key Concepts in Information and Communication Technology is a comprehensive glossary with entries arranged alphabetically. It is designed to provide an easy reference guide to the bewildering array of terms and concepts that students are likely to encounter as part of their course. Complex terminology is made...
Information and Communication Technology (ICT) is the synergy between computers and communication devices and forms an important part of the modern wo...