Mastering the Business Environment

ISBN-13: 9780333929377 / Angielski / Miękka / 2001 / 272 str.

Roger I Cartwright

Opis

Provides an insight into the key external analyses organisations need to undertake. Using the acronym SPECTACLES, the book considers the Social, Political, Economic, Cultural, Technological, Aesthetic, Customer, Legal, Environmental and Sectoral factors that make up the set of external influences on the organisation.
Using examples from real organisations, the book provides the reader with clear pointers as to the factors to be considered and their interrelationship. Each chapter includes information for carrying out the analyses, together with a summary and a set of questions.

Spis treści

Glossary.- Preface.- Introduction.- Internal and External Analysis.- Social Analysis.- Political Analysis.- Economic Analysis.- Cultural Analysis.- Technological Analysis.- Aesthetic Analysis.- Customer Analysis.- Legal Analysis.- Environmental Analysis.- Sectoral Analysis.- Future Trends and Cases.- Bibliography.- Useful Web Pages.- Index.

O autorze

ROGER CARTWRIGHT, previously Director of the Centre for Customer Relations and Deputy Head of the Faculty of Business Management and Computing at Perth College, is a consultant and writer specialising in management skills, organisational behaviour, customer relations and tourism.

Roger has worked with a large number of organisations, and is the author of a range of books designed for students and practitioners.