Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.
Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strate...
"The question for me is how can the human mind occur in the physical universe. We now know that the world is governed by physics. We now understand the way biology nestles comfortably within that. The issue is how will the mind do that as well."--Allen Newell, December 4, 1991, Carnegie MellonUniversity The argument John Anderson gives in this book was inspired by the passage above, from the last lecture by one of the pioneers of cognitive science. Newell describes what, for him, is the pivotal question of scientific inquiry, and Anderson gives an answer that is...
"The question for me is how can the human mind occur in the physical universe. We now know that the world is governed by physics. We now understand th...
Collaborative Therapy: Relationships and Conversations That Make a Difference provides in-depth accounts of the everyday practice of postmodern collaborative therapy, vibrantly illustrating how dialogic conversation can transform lives, relationships, and entire communities. Pioneers and leading professionals from diverse disciplines, contexts, and cultures describe in detail what they do in their therapy and training practices, including their work with psychosis, incarceration, aging, domestic violence, eating disorders, education, and groups. In addition to the therapeutic...
Collaborative Therapy: Relationships and Conversations That Make a Difference provides in-depth accounts of the everyday practice of postm...
You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso?
The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.
Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys -...
You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso?
The desegregation crisis in Little Rock is a landmark of American history: on September 4, 1957, after the Supreme Court struck down racial segregation in public schools, Arkansas Governor Orval Faubus called up the National Guard to surround Little Rock Central High School, preventing black students from going in. On September 25, 1957, nine black students, escorted by federal troops, gained entrance. With grace and depth, Little Rock provides fresh perspectives on the individuals, especially the activists and policymakers, involved in these dramatic events. Looking at a...
The desegregation crisis in Little Rock is a landmark of American history: on September 4, 1957, after the Supreme Court struck down racial ...
