Strategic Marketing Planning for the Small to Medium Sized Business: Writing a Marketing Plan

ISBN-13: 9781606493731 / Angielski / Miękka / 2012 / 96 str.

Anderson

Opis

Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.