This is a 'how-to' guide for making any business or organization sustainable. It reveals the three secrets for green business success - the 'why', 'what', and 'how' of making sustainability a core and profitable business activity.

Over the years, the corporate sustainability debate has shifted from one of compliance to one of strategic competitive advantage. This book provides what you need to know to develop a winning sustainability strategy and the leadership skills you require to implement that strategy.

The massive oil spill in the Gulf of Mexico in 2010 was not caused by BP, but by a contractor, yet BP got the blame. The toxic waste from the production of Apple products dumped in China in 2011 was not dumped by Apple, but by a supplier, yet Apple got the blame. The horsemeat found in beef burgers in 2013 was not added by Tesco, but by a supplier, yet Tesco got the blame. In all three cases, blame for the damage caused by suppliers floated up through the supply chain until it lodged with the big brand at the top.

No longer can companies constrain their corporate responsibility...

Are your sustainability efforts making as much impact as they could be?

With our collective way of life rubbing up against the natural limits of the planet, it does not take a genius to see that it is time to scrape the mud off our boots and find a shorter, smarter path towards sustainability - a way to maximize our effectiveness and inspire leaps forward in sustainability, rather than incremental steps.

The 80/20 rule says that, in many situations, a small number of inputs determine the vast majority of our desired results. If we identify these "vital few" inputs in our...