The Green Executive: Corporate Leadership in a Low Carbon Economy

ISBN-13: 9781849713344 / Angielski / Twarda / 2011 / 272 str.

Gareth Kane

Opis

Over the years, the corporate sustainability debate has shifted from one of compliance to one of strategic competitive advantage. This book provides what you need to know to develop a winning sustainability strategy and the leadership skills you require to implement that strategy.

Spis treści

Introduction  Part 1: Why Do It: Understanding the Business Case  1. Doing Nothing is not an Option  2. Green Business Opportunities  3. The Moral Imperative  4. Green Business Risks  Part 2: The Global Context  5. Global Problems  6. Global Solutions  7. Visions of a Sustainable Economy  Part 3: Green Business Techniques  8. Outreach  9. Good Housekeeping  10. Greener Operations  11. Greening the Supply Chain  12. Greener Product Portfolio  13. Innovative Business Models  Part 4: Making it Happen  14. Embedding Sustainability  15. Leadership  16. Strategy  17. Mobilising Stakeholders Stakeholders  18. Management.  Conclusions: Bringing it all Together.  Annex: New and Emerging Green Markets

O autorze

Gareth Kane is the author of The Three Secrets of Green Business (Earthscan 2009). An environmental consultant, he has worked with hundreds of organizations to improve their environmental performance. He has appeared as a media pundit on sustainability issues on the BBC Six O'Clock News, Countryfile and The Politics Show. In 2008, The Journal newspaper named Gareth as a 'Rising Star, Future Leader' for his work on sustainability