Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.
Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementati...
Small Business Marketing demonstrates how small firm performance is impacted by effective marketing. Using published research and 'real world' case studies, it provides realistic management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance profits for small businesses.
Small Business Marketing demonstrates how small firm performance is impacted by effective marketing. Using published research and 'real world' case...
