This student workbook is designed to help identify and master the key concepts in the Human Factors in Flight textbook. It provides the essential student materials which supplement the student text learning package. Each section provides performance objectives, followed by questions to prepare students for class discussion and examinations.

Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map trademark], a simple visual diagram of how brands function throughout an organization. This book is suitable for those who understand the need to differentiate their organization from competitors.