Conscious Branding

ISBN-13: 9781606490587 / Angielski / Miękka / 2009 / 132 str.

Funk

Opis

Conscious Branding is a step-by-step process that enables entrepreneurs to consciously build a differentiating brand using the Brand Map trademark], a simple visual diagram of how brands function throughout an organization. This book is suitable for those who understand the need to differentiate their organization from competitors.