Globalisation influences every aspect of post-modern social reality. However, little empirical research has considered how globalisation affects people's perception of their national attachments. This book explores the nature of national identity in our increasingly globalised society. -Who Are You?- is the question that it addressed in conversations with international business travellers whose exposure to different cultures, languages and values through their business travel and interactions with their foreign colleagues brings a new slant on their vision of the world. How does it...