The International Business Environment and National Identity

ISBN-13: 9780367877804 / Angielski / Miękka / 2019 / 180 str.

Tatiana Gladkikh

Opis

The International Business Environment and National Identity is based on interviews with Russian and British business travellers whose views on their national identity and the role of global business in shaping it offer a new insight on our understanding of the impact of global forces on contemporary society.

Spis treści

1. Introduction

2. Identity in the Global World

3. The International Business Traveller

4. Identity Claims in a Cross-cultural Perspective

5. Erosion of National Identity? – Searching for Answers

O autorze

Tatiana Gladkikh is a Senior Lecturer in Business Management at the University of Winchester, UK.