Jimmy's Lemonade Stand is a lesson about the most basic marketing principle. Brilliantly modeled as a children's book, the story strips away the complexity of running a business and focuses on the core component of marketing: understand your customer.
Little Jimmy wonders what it would be like if they could share his mother's sweet lemonade with the world. His mother encourages him to set up a lemonade stand. With his mother's support, Jimmy and his friend Kelly launch their neighborhood business.
Jimmy and Kelly quickly learn that finding lemonade stand customers is difficult. With...
Jimmy's Lemonade Stand is a lesson about the most basic marketing principle. Brilliantly modeled as a children's book, the story strips away the compl...