Jimmy's Lemonade Stand: A Child's Guide To Marketing

ISBN-13: 9780692816288 / Angielski / Miękka / 2017 / 38 str.

Jeremiah J. Johnson; Sarita Rani

Opis

Jimmy's Lemonade Stand is a lesson about the most basic marketing principle. Brilliantly modeled as a children's book, the story strips away the complexity of running a business and focuses on the core component of marketing: understand your customer. Little Jimmy wonders what it would be like if they could share his mother's sweet lemonade with the world. His mother encourages him to set up a lemonade stand. With his mother's support, Jimmy and his friend Kelly launch their neighborhood business. Jimmy and Kelly quickly learn that finding lemonade stand customers is difficult. With the help of Jimmy's dad who works in marketing, the kids create a picture of their ideal customer. Energized with this new information, Jimmy and Kelly relocate their stand at the youth soccer tournament and achieve great success. The kids selflessly decide to donate their profits to charity.
Size: 8.5" x 11" (21.59 x 27.94 cm)
Interior: 38 pages. Full color.
Cover: Full color glossy finish. 38 pages