Presents the latest scholarly research on varying aspects of the interworking of smart devices within a business setting and explores the impact of these devices on company operations and models. This volume features extensive coverage of a broad range of topics, such as supply chain management, information sharing, and data analytics.
Presents the latest scholarly research on varying aspects of the interworking of smart devices within a business setting and explores the impact of th...
Examines how marketing has shifted to a relationship-oriented model. Featuring coverage on a wide range of topics, such as relational marketing technology acceptance model, and consumer buying behaviour, this book is a resource for marketing professionals, managers, retailers, advertising executives, academics, and researchers.
Examines how marketing has shifted to a relationship-oriented model. Featuring coverage on a wide range of topics, such as relational marketing techno...
