Diverse Methods in Customer Relationship Marketing and Management

ISBN-13: 9781522556190 / Angielski / Twarda / 2018 / 323 str.

In Lee

Opis

Examines how marketing has shifted to a relationship-oriented model. Featuring coverage on a wide range of topics, such as relational marketing technology acceptance model, and consumer buying behaviour, this book is a resource for marketing professionals, managers, retailers, advertising executives, academics, and researchers.