Creativity for Innovation Management is a rigorous yet applied guide which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book will combine theory and practice, drawing on the latest research in psychology, organizational behaviour, innovation and entrepreneurship.
This exciting new text outlines the necessary skills and competences for innovative and creative processes. It provides opportunities to explore these and also to develop them via a wide variety of...
Creativity for Innovation Management is a rigorous yet applied guide which illustrates what creativity is, why it matters, and how...
This book draws on a detailed history of a largeGerman company (HELLA ), now active in over 35 countries, employing 34,000 people and with asales turnover of around EURO6,4bn.
This book draws on a detailed history of a largeGerman company (HELLA ), now active in over 35 countries, employing 34,000 people and with asales tur...
