Entrepreneurship Access Pack Print Component

ISBN-13: 9781119221869 / Angielski / Miękka / 2018 / 208 str.

John Bessant

Spis treści

Preface viAbout the Authors viiAcknowledgments viii1 Introduction to Entrepreneurship 11.0 What is Entrepreneurship? 21.1 Where do Entrepreneurs Operate? 31.3 Why do It? 41.4 Who are Entrepreneurs? 51.5 How do Entrepreneurs Operate? 7Creating the Context for Success 71.6 Real-World Entrepreneurship 81.7 Telling the Entrepreneur's Story 92 Social and Sustainable Entrepreneurship 132.0 So You Want to Change the World? 142.1 Social Entrepreneurship Today 142.2 So, What Does a Social Entrepreneur Look Like? 152.3 Why Do It? 15Why Do Individuals Do It? 16User Innovators 17Sustainability as Social Innovation 172.4 Social Entrepreneurship as a Process 20Challenges in Social Entrepreneurship 202.5 Let's do it. . . 21Who Could Help Me Explore This Further? 213 Entrepreneurial Creativity 233.0 What is Creativity? 243.1 Who is Creative? 26The Power of the Group 273.2 How Does Creativity Happen? 283.3 Enabling and Enhancing Creativity 293.4 Developing Your Personal Thinking Skills 303.5 Developing Group Level Creativity 32Variations on A Theme 33Using Online Groups and Communities 34Limits of Brainstorming 343.6 Developing a Creative Environment 35Putting it All Together - Developing Entrepreneurial Creativity 374 Searching for Opportunities 394.0 Where Do Innovations Come From? 404.1 Where Could We Innovate? 41What About the Small Stuff? The Importance of Incremental Innovation 43From Components to Systems? 454.2 How to Search: The Opportunity Treasure Hunt 465 Building the Case 495.0 Why Develop a Business Plan? 505.1 What's in a Business Plan? 50A Question of Balance 505.2 Assess Market Opportunities and Competition 52Customer or Market Surveys 54Scenario Development 565.3 Identify and Manage Critical Risks and Uncertainty 58Risk as Probability 58Perceptions of Risk 625.4 Evaluate the Costs, Resources, and Value of a Project 63Financial Methods 63Qualitative Methods 656 Raising Resources and Funding 696.0 Finding Resources 706.1 Identifying Resources Needed 70Dynamic Capabilities 716.2 Assessing Capabilities 716.3 Acquiring Funding 77Business Angels 78Crowd-Funding 79The Uses and Limitations of Venture Capital 796.4 Enlisting Suppliers and Partners 81Outsource 82License 82Joint Ventures & Strategic Alliances 837 Building the Team 877.0 The Innovating Organization 887.1 Individual Characteristics 88Entrepreneurial Disposition 90Background 90Psychological Profile 90Education and Experience 91Entrepreneurial Pairs and Partners 917.2 Leadership and Shared Vision 937.3 Entrepreneurial Teams 957.4 Venture Climate and Culture 100Trust and Openness 101Challenge and Involvement 102Support and Space for Innovation 103Conflict and Debate 103Risk-Taking 103Freedom 1048 Building and Working with Networks 1078.0 No Man is an Island 1088.1 The Spaghetti Model of Innovation 1088.2 Working with Networks 1098.3 Networks to Share Knowledge and Ideas 1108.4 Networks to Share Resources 1118.5 Networks for Support 1128.6 Networks to Help Learning 1128.7 Networking with Users 1138.8 Networking in an Open Innovation World 1158.9 Building and Working in Networks 1169 Developing New Products and Services 1189.0 The New Product/Service Development Process 1199.1 Concept Generation 1219.2 Project Selection 1229.3 Product Development 1229.4 Product Commercialization and Review 1229.5 Success Factors in New Products 1239.6 Service Development 1259.7 Tools to Support New Product Development 128(a) Concept Generation 128(b) Project Selection 129(c) Product/Service Development 1309.8 Diffusion: Promoting the Adoption of Innovations 132Factors Influencing Adoption 135Relative Advantage 135Compatibility 136Complexity 136Trialability 136Observability 13710 Creating a New Venture 14010.0 New Venture Creation 14110.1 Motives and Goals 14110.2 Context for Entrepreneurship 144Enterprise Incubators 14410.3 Choosing the Best Structure for a New Venture 147Sole Proprietorship 147Partnership 147Private Company 14710.4 Identifying and Exploiting Intellectual Property 148Patents 148Copyright 149Design Rights 150Licensing IPR 15110.5 Challenges at Different Stages of Venture Development 153Opportunity Recognition and Assessment 153Entrepreneurial Commitment 153Venture Credibility 153First Client or Sale 153Some Final Advice for Entrepreneurs 15311 Growing the Enterprise 15711.0 Growing Enterprises 15811.1 The Influences of Initial Conditions on New Venture Success 15811.2 Factors which Entrepreneurs can Influence and Manage 16111.3 External Environment and Stakeholders 16512 Building Resilient Business Models 17112.0 What is a Business Model? 17212.1 Why use Business Models? 17212.2 What's in a Business Model? 17412.3 Building a Business Model 175Value Proposition 175Target Market 176Creating and Delivering 177Value Capture 177Cost Structure 178Sustainability and Resilience 17812.4 Business Model Innovation 178Pivoting the Venture 179Business Model Sustainability 180The Problem of Letting Go 18413 Learning to Manage Entrepreneurship 18713.0 Introduction 18813.1 Making Innovation Happen 18813.2 The Lessons of Failure 18913.3 How Learning Happens 19013.4 Learning and Building Capability 191Recognizing the Opportunity 191Finding the Resources 191Developing the Venture 192Capturing Value 192Entrepreneurial Strategy - Having a Clear Sense of Direction 192Building an Innovative Organization 192Learning to Manage Innovation 19313.5 Getting Fit for Innovation 19313.6 Managing Entrepreneurship 194Index 196