The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the indu...
Jean-Paul Gaudilliere Claire Beaudevin Christoph Gradmann
What does global health stem from, when is it born and how does it relate to the contemporary world order? In this book, historians and anthropologists tackle these questions by exploring the transnational circulation of drugs, bugs, therapies, biomedical technologies and people in the context of the "neo-liberal turn" in development practices. -- .
What does global health stem from, when is it born and how does it relate to the contemporary world order? In this book, historians and anthropologist...
