ISBN-13: 9781138630116 / Angielski / Miękka / 2017 / 288 str.
ISBN-13: 9781138630116 / Angielski / Miękka / 2017 / 288 str.
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.