This book is for those who are interested to know more about the recent trend of service loyalty and service switching among mobile phone service users. This timely and important book is an essential guide for researchers, policy-makers, managers and marketers to develop an insight to better strategize and effectively implement loyalty programs and prevent their customers from switching. The term 'loyalty' is acknowledged as an important indicator of the likely success of a service business whereas, 'switching' costs a service firm the customer's future revenue stream. However, recent...

This book enables its readers to understand Islamic ethics at workplace', and its role in enhancing the performance and productivity of organization. Moreover, this timely and important book is an essential guide for academician, researchers, and managers to enhance and enrich their understanding and knowledge about the effective role of Islamic work ethics.

The concept of work ethic is acknowledged as an important indicator of the likely success of all type of organization. However, the bulk of research pertaining to work ethic and various organizational and individual outcomes...

Presents the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for anyone interested in aspects of green consumerism.