Driving Green Consumerism Through Strategic Sustainability Marketing

ISBN-13: 9781522529125 / Angielski / Twarda / 2017 / 316 str.

Farzana Quoquab; Ramayah Thurasamy; Jihad Mohammad

Opis

Presents the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for anyone interested in aspects of green consumerism.