?Business-as-usual? has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges ? and what is at stake for music makers and for culture.

Today, recording artists are positioned as ?artist-brands? and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new ?common...

?Business-as-usual? has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges ? and what is at stake for music makers and for culture.

Today, recording artists are positioned as ?artist-brands? and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new ?common...