Scientific Study from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Bangalore University / Central College (Dayanada Sagar College of Engineering), language: English, abstract: In this study the effectiveness of brand tracking through social media was studied. This study is of much significance to the brand managers for future application of social media channels. Social media is centered on communities where users share their opinion and gain others perspective unlike traditional media where the company sends...