Brand Tracking Through Social Media

ISBN-13: 9783656084884 / Angielski / Miękka / 2011 / 36 str.

Govindappa Raghu; Dr Radha

Opis

Scientific Study from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Bangalore University / Central College (Dayanada Sagar College of Engineering), language: English, abstract: In this study the effectiveness of brand tracking through social media was studied. This study is of much significance to the brand managers for future application of social media channels. Social media is centered on communities where users share their opinion and gain others perspective unlike traditional media where the company sends unidirectional messages to the audience. Social media requires the consent of the user and is more acceptable as compared to traditional media which infiltrates the personal space of a person. Social media is basically shared media where brands can simulate discussions at regular intervals but the final result of the discussion can have either positive or negative impact on the brands. Social media scores in targeting the message to the right audience. It enables marketers to focus on their target segment instead of broadcasting the message to mass audience. The media lays emphasis on engagement with the customer and builds a relationship which is long lasting.

O autorze

Mr.G.Raghu is an alumnus of PES Institute of Technology(PESIT)-Bangalore which is a premier institution in India and an agri - graduate from the UAS - Bangalore.He has worked as Agrl.Officer at Kisan Plant Biotech Ltd. and Namdhari Seeds Pvt. Ltd. -Bangalore before shifting to academics.He is associated with different MBA Programs like Manipal University Syllabus,Bangalore University,Madhurai Kamarajan University,Karnataka State Open University,VTU during the past five years in different B -Schools.His areas of research include the following: Agri-business, Retail Marketing, etc he has also published research papers at national and international level. He has specialization in the following subjects:Retail MarketingServices MarketingManagerial EconomicsManagement Information Systems, etc.