Anchored in the idea that political campaigns matter to electoral outcomes, The Politics of Emotions, Candidates and Choices analyzes the dynamics of emotional voting and decision-making over the course of three presidential elections between 2004 and 2012. Each presidential campaign reflects a unique tone and mood, which influences voters perceptions of choices and candidate image. Accounting for the idiosyncratic nature of a campaign environment and a candidate s message, this analysis isolates specific emotional dimensions that were influential on voters appraisals of specific...