There are businesses which earn money by doing nothing but create new names for other businesses. Choosing the brand name properly is the centerpiece of the marketing programs, it can enhance the awareness about the brand, can create brand image in favor of the company. Several ways and criteria are there for choosing brand names to build brand equity. On the other hand, from the prospective of humans when a child is born, choosing a nice name for the child is one of the most important decisions to be made. Likewise a name holds the power to shape a child's self-esteem and his identity and...