D. John Hendrickson Nicholas a. Persky Philip K. Rebentisch
In the advertising world, a mistake or misunderstanding of relevant laws and regulations can adversely impact a campaign, possibly resulting in legal action, the loss of the client, or both. Why risk wasting all the creativity, planning, money, and hard work that goes into a campaign? Ad-Infinitum: Legal Checklists for the Advertising Industry is an overview to help avoid such a scenario. Written by a team of advertising law experts for advertising and marketing professionals, this practical handbook discusses the myriad of issues typically faced by advertising executives and their staffs....
In the advertising world, a mistake or misunderstanding of relevant laws and regulations can adversely impact a campaign, possibly resulting in legal ...