Ad-Infinitum: Legal Checklists for the Advertising Industry

ISBN-13: 9781508753780 / Angielski / Miękka / 2015 / 304 str.

D. John Hendrickson; Nicholas a. Persky; Philip K. Rebentisch

Opis

In the advertising world, a mistake or misunderstanding of relevant laws and regulations can adversely impact a campaign, possibly resulting in legal action, the loss of the client, or both. Why risk wasting all the creativity, planning, money, and hard work that goes into a campaign? Ad-Infinitum: Legal Checklists for the Advertising Industry is an overview to help avoid such a scenario. Written by a team of advertising law experts for advertising and marketing professionals, this practical handbook discusses the myriad of issues typically faced by advertising executives and their staffs. Even better, armed with summary checklists found within each chapter, you can quickly and effectively identify the key issues that must be addressed for a successful campaign. Topics covered in the book include legal review of advertising claims for FTC/FDA compliance, agency service agreements, celebrity talent agreements, digital/social/mobile issues, copyright/trademark infringement, IP/music licensing, and sweepstakes/contests, among many others. Whether you're a copywriter working on a compelling marketing campaign or an executive negotiating an agency agreement, this advertising law handbook is a valuable resource to have on hand before you walk into a meeting or make that call

Zawartość książki może nie spełniać oczekiwań – reklamacje nie obejmują treści, która mogła nie być redakcyjnie ani merytorycznie opracowana.