The Advertising Language is a kind of 'Register' which demonstrates the unique features that distinguish it from the 'normal language'. The study of ten Advertisements in both the Print and the Audio-Visual versions has revealed many distinct features of the Advertising Language. These features are observed at all the levels of analysis- phonological, lexical, syntactic, semantic, pragmatic and stylistic. The work deals specifically with the significant features of the Advertising Language observed in the study, the Linguistic Strategies employed and the use of Language determined by the...