Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers aim to distinguish their countries from others by means of branding. Quite a few nations have considered the term cool suitable for describing some essence of their country s brand."
Cool Nations. Media and the Social Imaginary of the Branded Country "traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture, fashion, and marketing into describing nations. The book explores the commodification of...
Nation branding is the most recent feature of imagined nation-making in the history of nations. Facing global competition, national decision-makers...
What are hybrid media events? And how do these events shape our lives in the present digital age? This book addresses these questions by explaining how terrorist violence makes global events. The empirical analyses are based on the case of Charlie Hebdo attacks in 2015 and the global circulation of solidarities and anger connected with the attacks.
What are hybrid media events? And how do these events shape our lives in the present digital age? This book addresses these questions by explaining ho...
