Cool Nations: Media and the Social Imaginary of the Branded Country

ISBN-13: 9780367869403 / Angielski / Miękka / 2019 / 164 str.

Katja Valaskivi

Opis

Nation Branding and the Concept of Cool traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture into describing nations. It argues that "cool" is a vehicle for the commodification of nations, and that the ideas of promotional culture come to redefine concepts of democracy or citizenship.

Spis treści

1. Cool Nation: Imagining the nation through branding  2. The Circulation of Cool  3. Nation Branding in Action   4. Manufacturing Authenticity  5. The Population and Consumers of the Cool Nation  6. The Cooling Effect

O autorze

Katja Valaskivi is the Director of The Tampere Research Centre for Journalism, Media and Communication (COMET) at the School of Communication, Media and Theatre (CMT), University of Tampere, Finland.