This book investigates how social identity relates to financial investment behavior of the German-Turkish diaspora.The author approaches this studyusing qualitative research and multiple semi-structured in-depth interviews with a strong philosophical and methodological basis. Taking a phenomenological stance, the empiricalresults reveal many nuanced shades of bi-cultural identity. Key findings include a range of social creativity behaviors, also offering an extension to social identity theory by means of re-defining relevant in-groups. Financial investments are considered a family affair,...

� This book investigates how social identity relates to financial investment behavior of the German-Turkish diaspora. Key findings include a range of social creativity behaviors, also offering an extension to social identity theory by means of re-defining relevant in-groups.