Social Identity and Financial Investment Decisions: Empirical Insights on German-Turks

ISBN-13: 9783319386454 / Angielski / Miękka / 2016 / 230 str.

Eva Stumpfegger

Opis

� This book investigates how social identity relates to financial investment behavior of the German-Turkish diaspora. Key findings include a range of social creativity behaviors, also offering an extension to social identity theory by means of re-defining relevant in-groups.

Spis treści

Introduction.- Systematic Review of Literature on German-Turks and Financial Investment.- Phenomenological Approach: From Research Philosophy to Research Design.- Presentation of the Study's Findings: German-Turkish Voices on Social Identity and Financial Investments.- Analysis.- Conclusion.

O autorze

The author is lecturer at Munich Business School and Passau University for business and culture in the Arab world and Turkey. She has long-standing experience in the financial services industry.

Blurb

​This book investigates how social identity relates to financial investment behavior of the German-Turkish diaspora. The author approaches this study using qualitative research and multiple semi-structured in-depth interviews with a strong philosophical and methodological basis. Taking a phenomenological stance, the empirical results reveal many nuanced shades of bi-cultural identity. Key findings include a range of social creativity behaviors, also offering an extension to social identity theory by means of re-defining relevant in-groups. Financial investments are considered a family affair, with children being heavily involved and support of (extended) family is defined as investment. Within that realm, German social identity prevails with regard to financial investments.