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Kategorie szczegółowe BISAC
 Career Challenges faced by Female Managers in Five Star Hotels Xiaodan Yang                             Geetha Smitha 9783659683657 LAP Lambert Academic Publishing
Career Challenges faced by Female Managers in Five Star Hotels

Xiaodan Yang Geetha Smitha
This research is dedicated to identifying female managers' career status and provides a profile of female managers in the hospitality industry in China. It investigates the career barriers that hinder female managers' career progression and determines the factors that are needed to encourage career progression for female managers in the hospitality industry. A quantitative research methodology was utilized; 300 questionnaires were collected from 40 five star hotels in Beijing. Findings showed that female managers' career status was still not high. Three factors (lack of work-life balance,...
This research is dedicated to identifying female managers' career status and provides a profile of female managers in the hospitality industry in Chin...
cena: 246,14
 Consumers' responses towards restaurant physical environment Wen Tan 9783659693946 LAP Lambert Academic Publishing
Consumers' responses towards restaurant physical environment

Wen Tan
cena: 246,14
 A Case Study of Budget Hotels in Lampung, Indonesia Sepbianto Petra Nia 9783659720864 LAP Lambert Academic Publishing
A Case Study of Budget Hotels in Lampung, Indonesia

Sepbianto Petra Nia
This study focus on the budget hotels in Lampung. The ratio of star hotels to non-star hotels in Lampung is 1:22, which is quite a surprising ratio. This research is to achieve a better understanding on how these non-star hotels survive in the harsh competition with the homogenous competitors. It is focused on the strategies throughout the different characteristics, business performance and operation management on the hotels. It is important for future development of Lampung in terms of business prospects and the local economy, as the budget hotels are responsible to accommodate mostly...
This study focus on the budget hotels in Lampung. The ratio of star hotels to non-star hotels in Lampung is 1:22, which is quite a surprising ratio. T...
cena: 178,89
 Effects of Alcohol Advertisement among Tertiary Students Dev Anish 9783659719615 LAP Lambert Academic Publishing
Effects of Alcohol Advertisement among Tertiary Students

Dev Anish
Consumption among the under-aged is a big problem. As a result of their excessive drinking, many drink for the sake of getting drunk, which results in risky and unruly behavior. The main issue is that alcoholic beverage marketers have intensified their targeting of underage drinkers in recent years, introducing a variety of inexpensive new products, such as designer drinks, alcoholic "energy" drinks and premixed cocktails, with recipes and packaging designed to appeal the young people. Celebrity endorsements, media, portrayals and frequency of exposure are among the main attributes towards...
Consumption among the under-aged is a big problem. As a result of their excessive drinking, many drink for the sake of getting drunk, which results in...
cena: 178,89
 Visitor Motivation and Social Benefits at Sites of Death Van Thu Le Thi 9783659750083 LAP Lambert Academic Publishing
Visitor Motivation and Social Benefits at Sites of Death

Van Thu Le Thi
Dark tourism has become attractive to visitors as a new type of tourism. Tourists are increasingly interested not only in sightseeing, but also discovering and experiencing life at the destinations. Despite the extensive studies relating to the travel motivations of tourists, very little research have focused on the reasons why tourists choose to experience dark tourism, specifically Vietnam as a tourists destination. Hence this research aims to examine the travel motivations of Dark Tourism in Vietnam. Questionnaires and in depth interviews focused on both international and local tourists...
Dark tourism has become attractive to visitors as a new type of tourism. Tourists are increasingly interested not only in sightseeing, but also discov...
cena: 178,89
 The Development of Theme Hotels in China Yue Wang 9783659755583 LAP Lambert Academic Publishing
The Development of Theme Hotels in China

Yue Wang
Theme Hotel is based on a particular theme to reflect the hotels architectural and decorative arts along with the specific cultural atmosphere, to let customers obtain the unique cultural experience. After Chinese economic reform, the hotel market in China has gradually mature. Therefore, Hotel industry competition has become increasingly fierce. Customers eager to try new things and to experience diverse culture or life style.Theme hotel gives customers memorable and valuable experience, is a key to business success. This research beginning with an overview of theme hotel then discusses...
Theme Hotel is based on a particular theme to reflect the hotels architectural and decorative arts along with the specific cultural atmosphere, to let...
cena: 178,89
 Generation Y Perceptions towards Restaurant Choices Yee Cawaai Fassler                       Geetha Smitha 9783659759611 LAP Lambert Academic Publishing
Generation Y Perceptions towards Restaurant Choices

Yee Cawaai Fassler Geetha Smitha
In the food service industry, Generation Y is the key market segment due to their eating habits and lifestyle. They are adventurous in trying new food. The purpose of this study is to identify the factors influencing generation Y food preference and most influential factors towards food preference. Generation Y refers to those born between 1977 and 1994. It is the most technically literate and technologically savvy generation. Generation Y population is estimated at 2 billion globally and 660 million of them are from Asian countries. In Malaysia itself, Gen Y makes about 40% of the Malaysian...
In the food service industry, Generation Y is the key market segment due to their eating habits and lifestyle. They are adventurous in trying new food...
cena: 246,14
 Impact of GST in Restaurants Boparoy Ashveen Kaur                     Geetha Smitha 9783659770913 LAP Lambert Academic Publishing
Impact of GST in Restaurants

Boparoy Ashveen Kaur Geetha Smitha
This research surveyed and examined the impact (Price of food increases, cost of operating business, government) that affect the customers satisfaction in the restaurant with the implementation of GST. Therefore, the readers would understand and know that these three factors influence the customers Intention to Revisit in a restaurant. Quantitative data has been taken from 180 respondents. The survey was conducted in Klang Valley. Lastly after completing this research it is proven that these three factors do have a positive relationship with customer satisfaction in the restaurant with the...
This research surveyed and examined the impact (Price of food increases, cost of operating business, government) that affect the customers satisfactio...
cena: 160,95
 Factors Influence Customer Satisfaction towards Occupancy Rate The Angelina                             Geetha Smitha 9783659766886 LAP Lambert Academic Publishing
Factors Influence Customer Satisfaction towards Occupancy Rate

The Angelina Geetha Smitha
This research focused on factors that impact customer satisfaction in relation with occupancy rate. It examined the three possible factors affect customer satisfaction that is service quality, price fairness and atmosphere. This study is important for hospitality establishments as it provides an overall idea of the importance of customer satisfaction towards occupancy rate because some establishments have not yet discovered their competitive advantages over other establishments in the same standard quality. The results that are aimed by the researcher was gained by distributing questionnaires...
This research focused on factors that impact customer satisfaction in relation with occupancy rate. It examined the three possible factors affect cust...
cena: 246,14
 Perception of Employment Prospects of Malaysian Hospitality Graduates Desanker Emmanuel                        Geetha Smitha 9783659767708 LAP Lambert Academic Publishing
Perception of Employment Prospects of Malaysian Hospitality Graduates

Desanker Emmanuel Geetha Smitha
The hospitality industry has been plagued with anecdotal experiences that professionals (commercial and educational) have gone through and these have been said to leave a great impression on students. As the world becomes more globalized, slowly turning into a melting pot where boarders that once divided cultures serving as bridges that encourage diversity. The hospitality industry has played a very influential role in creating these bridges and as such, understanding the perceptions of future employees is key to continual growth. This paper aims to understand the perceptions of employment...
The hospitality industry has been plagued with anecdotal experiences that professionals (commercial and educational) have gone through and these have ...
cena: 178,89


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