The way people choose to communicate can affect current and future relationships between sender and receiver. Business professionals communicate internally and externally using a variety of communication channels, such as e-mail, letters, phone, or face-to-face and must choose the best channel for the message they are trying to convey. The purpose of this book was to examine how business professionals choose between the available channels, the premise being that users choose communication channels due to the gratification obtained (GO). This book contributes to existing communication...
The way people choose to communicate can affect current and future relationships between sender and receiver. Business professionals communicate inter...