Hypnotic Selling is the process of bypassing the conscious mind and tapping directly into the subconscious. It allows a salesperson to uncover what is really wanted by the prospect. This process creates buying opportunities where the prospect will pursue a chance to give you money.
Hypnotic Selling is the process of bypassing the conscious mind and tapping directly into the subconscious. It allows a salesperson to uncover what is...
Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well as targeted marketing and loyalty design.
A practical, no-nonsense approach to complex scenarios is taken...
Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers ...
