Effektivnost' deyatel'nosti lyubykh predpriyatiy v znachitel'noy stepeni opredelyaetsya funktsionirovaniem marketingovoy sistemy. Marketing, rassmatrivaemyy s pozitsii obespecheniya naibol'shego urovnya pribyli i umen'sheniya kommercheskogo riska - vazhneyshaya funktsiya upravleniya predpriyatiem, tesno svyazannaya s menedzhmentom. Marketing primenyaetsya nezavisimo ot togo, v kakoy stepeni razvity rynochnye otnosheniya, tak kak vystupaet v vide real'noy sistemy, kotoraya uvyazyvaet vnutrennyuyu i vneshnyuyu deyatel'nost' firmy, a takzhe koordiniruet vzaimodeystvie vsekh sub"ektov,...

Deyatelnost menedzherov sistemy risk-menedzhmenta innovatsionnykh protsessov promyshlennogo predpriyatiya dolzhna opiratsya na glubokiy analiz vneshnikh i vnutrennikh faktorov okruzhayushchey sredy. Vyyavlenie slabykh i silnykh signalov, opredelyayushchikh uroven informirovannosti o risk-situatsii v innovatsionnoy srede, yavlyaetsya osnovnym faktorom uspeshnoy deyatelnosti lyubogo predpriyatiya. Nedostatochnaya izuchennost, teoreticheskaya i prakticheskaya znachimost obrazovaniya effektivnogo mekhanizma upravleniya riskami innovatsionnykh protsessov v deyatelnosti promyshlennogo predpriyatiya...